At Revutation, we understand revenue management and the power of online distribution. We capitalize on the success that can be had when you merge the efforts of your revenue management and marketing teams. Revutation will identify opportunities with current partners, communicate why your hotel is different, and expand on and discover new partnerships and practices that will increase exposure, sell more rooms, and position hotels in front of more guests. These efforts will not only increase room revenue, but lead to more total revenue.
Hotels today must seamlessly communicate their rates and inventory around the world, 24 hours a day. That task is much easier to manage using global distribution systems (GDS) and central reservation systems (CRS). The difficult part is ensuring you’re getting the most revenue possible from each online sale. That’s where our team comes in.
Pricing & Performance
- Constantly monitor supply, demand, property pickup, and market conditions, and adjust pricing accordingly
- Generate weekly revenue reports with daily breakdown, hot dates, and pacing information
- Maximize revenue and guest satisfaction on all channels by communicating consistent and clear rate and policy information, look-to-book percentages, content, promos, and packages
- Monitor online review ratings and initiate best practices that increase review ratings, brand value, and overall revenue
- Competitive set and market analysis and review, as available
- Evaluate and enhance current PMS and booking engine systems, optimize pricing models, and create a more competitive, dynamic pricing structure
Inventory, Rate & Promotion Management
- Ensure rate integrity across all websites and in communication with staff, covering channel management and loading rates to ensure rate parity
- Optimize interfaces to ensure the lowest possible reservation pass-through costs
- Work in conjunction with the marketing team to provide direction for current and suggested marketing campaigns based on historical property data, identified trends, and need times at the property and market level
- Serve as a property advocate with travel authorities including but not limited to CVBs, Expedia, Booking.com, and Hotel Tonight, including negotiating, setup, margins, rates, package items, and contracts with OTAs
- Work directly with OTA market managers on the hotel’s behalf
- Coordinate and assess participation with opaque travel sites as needed to fill need dates or distressed inventory
Packages & Experiences
- Create experiential packages that add value perception and increase online bookings
- Build packages, coordinate components, and distribute on the website and online
Proven in the Field
Free Assessment
Have our team do an online audit to see how your hotel is performing and where the revenue opportunities are.