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Archive | Hotel Marketing

Obtaining Revenue, Over A Lifetime Hoteliers are aware of the Life Time Value (LTV) of their guests and its importance, but with day-to-day operations, the overall significance of gaining and retaining the loyalty of high-value guests can sometimes get overlooked. LTV simply is the amount of income that guests generate for your hotel, over the […]

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Are Flash Sales Good For Business? Flash Sales took off very quickly and while the speed has slowed down, their distribution list size only continues to grow – with Groupon subscribers now reaching over 55 million.  So how do you decide if it makes since for your hotel or attraction to participate? Flash Sale is […]

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Effective Practices for Your Hotels Facebook Page When we talk to hotel owners or general managers about setting up a Facebook page for their hotel, we hear the same concerns – I have no clue what to do, how much time is involved in maintaining it, and will the hotel benefit at all from our […]

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